Sunday, 29 November 2009

Double Page Spread Analysis - Kerrang!

I am going to analyse a double page spread as I'm not sure what type of article I'm going to make with my music magazine so thought it'd be useful to analyse an article about a band.

i) Kerrang! - Issue No 1288 - Pages 6&7
This article is actually about 'You Me At Six' a poprock type band (can be found here: www.myspace.com/youmeatsix) who are relatively new to the music scene and are building their way up to famedom. Magazines such as 'Kerrang!' and their relations, such as Kerrang!Radio have been all too ready in the past to slate YMA6 because of their poppyness and their massive teen-fan-following which is why the title has been created in such large white font and all in capitals "WE WILL CHANGE YOUR OPINION!" i.e. they are trying to appeal to the Kerrang! fanbase more. This also is a direct quote which is quite conventional as it grabs the audiences attention. The white font here contrasts the dull-toned image of the band in the background which is 'bleeding off the page'. The five band members are placed quite typically of a rockmagazine with the lead at the front in the middle and then the other members going either side a bit further back. The dark colours also are typical of Rock bands as rock is generally associated with black and the colours mainly in the photograph are black, greys, whites and browns so they have connotations to rock musis which emphasises the purpose of the article more.
In the article there are only six paragraphs, averaging at about 9 words per line and about 80 words and 8 lines per paragraph which seems to be similar to other articles in the magazine. This main piece of writing is situated in the bottom right of the double page where there isn't much action in the picture its been placed in front of. Clear font has been used and the headline is "You Me At Six Prepare to Shake off their PopPunk "Stigma"..." linking also to themselves rebranding and getting rid of the 'run-of the mill pop-punk band' attitude that some people have towards them.

Returning to the image, there is only one of them on the page and the poses are quite serious and they are portraying the typical moody-band image. They don't seem to be very relaxed and do not look to be having fun - trying to show they are serious about music.

The article mainly consists of quotes (from lead, Josh) that have been constructed together to create an article, this is why the most common piece of punctuation, other than the full stop, is the speech mark. But we also have brackets which are used to inform the reader of the name of YMA6's previous album (Take Off Your Colours). The language is quite contemporary and simple with lots of music/band terminology such as 'recorded', 'debut', 'feauturing', 'producers', etc. Therefore the target audience would be music fans of a younger age, ranging maybe from about 14 to 25 or so but some of the articles in the rest of the magazine would suggest that Kerrang! caters for more ages than this.

This article isn't completely relevant to what I would like to do as I would need breaking news to create an article like this so maybe the live review analysis may be of more assistance to me. However, it is a good example of:
  • Use of images in the magazine i.e. dull colours - sullen facial expression
  • Use of musical terminology
  • A news article if I wanted to report music news rather than an interview/review
  • The overall response a reader gains from a magazine piece

I would like to achieve a magazine quite similar to Kerrang! however more open to pop-music as I believe Pop and Rock music can go hand in hand.

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